Boy Scouts of America Indy Racing Promotion

Joe Morrison, March 10th, 2012

Bsa awareness kit

Accelerate Your Adventure

The Boy Scouts of America are trying to heighten their appeal to inner-city kids and strengthen those kids' math and science skills. By sponsoring an Indy race car, it was hoped, the BSA would accomplish all three. In writing promotional materials for the sponsorship, my challenge was to speak to BSA leadership, scouts and potential scouts about the fun of racing, and, by extension, scouting.

Bsa box 1 BSA_Box_1.jpg

Bsa box 2 BSA_Box_2.jpg

Bsa box 3 BSA_Box_3.jpg

Bsa awareness web BSA_Awareness_Web.jpg