Verizon FiOS

Joe Morrison, March 10th, 2012

After an initial rollout in Southern California, Verizon's FiOS service was stalling. To jump-start trial and acquisition, we created an oversized four-color poster mailer that opened to 20 by 30 inches. The piece was developed around the idea that nothing could compare with the quality of FiOS or the incredible offer of a DVR and free HBO for a month.

Click on the images below to read the progressively larger panels.

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